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But the incredible choreography of “Thriller” showcased his mind-blowing talent on another level. Videos improved and more videos of actual live performances were used for a This was especially the case as the quality of the Michael Jackson, Madonna, and Cyndi Lauper into the stratosphere.įrom the start, MTV had the immediate effect of creating theįeeling of a live performance by your favorite band or solo artist in theĬomfort of your living room. Radio star but instead launched the careers and record sales of artists like In this sense, video did not, in fact, kill the Off and the quality of the videos increased dramatically as artists saw MTV asĪn ideal way to sell records.
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But, within just two years, the viewership began to take Videos by top artists like Pat Benatar, Blondie, and Journey were low-budget, And, because the concept was still so fresh, many of the earliest music
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Households subscribed to cable TV in 1981 - not nearly the numbers needed to Twenty-four hours is a lot of time to fill, but, since Pittman and his team knew radio, they brought the same core philosophy to MTV: Keep the hits coming, throw in a few unknowns here and there to fill the frame space, and grow your ad base. The idea was simple: broadcast a constant rotation of music videos 24-7. Year, the complete concept for MTV was being developed by none other than Bob
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But - as Rundgren recounted many years later - in less than a Video channel complete with DJ hosts (the label “VJ” had yet to be coined) to Including rock visionary Todd Rundgren, who brought the idea of a 24-hour music The concept had been pitched by many over the years, Up the bulk of both the conceptual and financial energy and sweat it took to It’s a long story with many versions of exactly how it allīegan, but most agree that Robert Pittman, John Lack, and Michael Nesmith make Group effort by a whole cast of creatives who came primarily from the world of Little known to many, the creation of MTV was essentially a